Many writing consultants advertise that they “know what sells.” No one knows that. So why hire me then? Because in the absence of some magic key that unlocks the market, your goal should be to create great writing. My goal as a consultant is to help you do just that. But for me, the important thing is that what you write is the best version of what you want to write, not what I would have written or what I wish you wrote. To that end, rather than give you narrow prescriptions about “the way I would do it,” I try to ask questions and make comments that empower YOU to come up with the answers that are right for your work.